Previous Project
Fudivitta
Spetema
We redesigned Spetema’s web presence to merge product-centric e-commerce flows with a business-facing corporate site. The new site organizes disparate product content, modernizes the visual language, and introduces motion and bold forms while keeping usability and conversion top priority.
The challenge
Spetema’s old site was fragmented, product information lived in multiple places and the sitemap created friction for both consumers and business users. Our brief required reconciling two needs: a clear, conversion-friendly product experience for customers, and an organized, informative business/corporate experience for partners and B2B clients. We also aimed for a modern, animated visual system, bold forms and motion, without degrading performance or usability. Achieving that required extensive IA work, a full sitemap rework, and many design iterations and A/B options to validate navigation, content hierarchy, and animation behavior.
Outcome
We delivered a cohesive, responsive site that unifies product and corporate experiences. Key results: reorganized sitemap and content model, clear product pages with predictable conversion paths, modular UI components that support bold forms and purposeful animations, and an animation strategy that enhances delight without reducing usability or speed. The result is a modern, dynamic web presence that makes products discoverable and the brand more credible to both consumers and business partners.
