SEO Agency Kipo: Websites Optimization
We are one of the leading SEO agencies in Bulgaria, with a team of experienced SEO specialists eager to boost your website to the top positions in Google.
Why is search engine optimization (SEO) important for your business?
Your company may provide excellent products or services, but without a prominent online presence through top search engine rankings, you essentially remain invisible to potential customers.
Search Engine Optimization (SEO) is an ongoing process aimed at improving the visibility of your website in search engines like Google, Bing, Yahoo, and others. It enhances your online presence, attracting targeted traffic from users actively seeking your products or services..
The team at SEO agency Studio Kipo is here to help you achieve that.
Why choose SEO agency Kipo?
Many companies claim to do SEO for websitesbut do they all achieve the expected results for the client?
We are one of the leading SEO companies in Bulgaria, but we are also a team of great people who will pay special attention to your project because, thanks to recommendations from companies like yours, we have been here for so many years.
It's enough to send us your website and contacts so that we can reach out to you and provide you with free consultation.
- Theo, Head of SEO
Tools we use
Optimization of Websites in Several Steps
1. Analysis and Strategy for Website Optimization
The effective strategy for website optimization builds a sustainable presence in the top positions of search engines.
Our primary task is to analyze your website, your business processes, products, and/or services, seeking opportunities for development.
We are developing an SEO strategy that we will subsequently follow.
2. Keyword analysis (keyword research)
We conduct a thorough analysis of keywords using several SEO tools, through which we identify the searched terms within your niche. We then select and group the most relevant keywords.
This helps us understand what users are searching for on this topic, allowing us to strategically select business-critical keywords based on their difficulty, relevance, and monthly search volume.
3. Competitive analysis in your niche
With this analysis, we compare the performance and progress of your website with that of your competitors. This provides us with a clear understanding of the opportunities for development.
Additionally, when analyzing the link profiles of competitor websites, we gain insight into business-relevant sites from which we can acquire links and identify areas where we need to improve.
4. Technical SEO audit by a SEO company
With technical SEO audit we identify all the crucial technical issues that could hinder your website from ranking well in search engines. For each error, we provide a description of its significance and guidance on how to resolve it. It is important to conduct such an analysis with an experienced SEO agency.
What does the SEO audit include:
- Analysis of loading speed, performance optimization (Core Web Vitals)
- Mobile usability test (Mobile-Friendly)
- crawling > rendering > indexing analysis
- www and non-www versions, warnings for HTTP/HTTPS
- rel="canonical" tags analysis
- Outbound links
- Internal link juice analysis
- Images and videos optimization
- Redirects (301 & 302) analysis
- 4xx & 5xx status pages
- Robots.txt configuration
- XML Sitemap configuration
- Dinamic URLs
- Metadata and heading tags analysis
- and much more
5. Link profile analysis
The discovery of links (backlinks) to your website, especially identifying toxic ones, is an important process that assists us in achieving sustainable results in SEO website optimization.
6. Content Development Strategy for the Website
The most important aspect of a website is its content.After conducting a semantic analysis of its current content, we determine how it can evolve to meet user queries. The analysis also involves comparing the content with that of competitors in the niche.
The content development strategy will provide valuable guidance on creating high-quality SEO content on the website, determining target pages, creating blog posts, and more.
7. Monthly SEO reports
Every month, you receive detailed reports from us regarding the optimization of your website, encompassing all crucial SEO indicators and data from Google Analytics, Google Search Console, SEMrush, and others.
On-Page Optimization by SEO Company
OurSEO company takes care of improving the content within the website because it directly affects search engine optimization. The process includes:
- Creating/editing SEO texts for target pages on the website (homepage, product categories, and/or others)
- Monitoring for the correct content structure, clean URLs, semantics, keyword density, and readability
- Entering/correcting Title and Meta description, as well as other important metadata for target pages
- Monitoring for duplicated content, redirects
- Presence of structured data (Schema.org), monitoring for errors
- Other project-specific activities
Off-Page SEO and link building
The standard way of link building has long ceased to be effective. Each project and niche have their specificities. An analysis is needed both on the authority of your domain and its link profile, as well as on the techniques used in the niche. A good understanding of local media sites, as well as the established dozens of partnerships we have, will greatly assist you in this direction and will save you money..
An important part of optimization is building authoritative links to the website. At Studio Kipo SEO agency, we regularly create links to its pages through several fundamental approaches:
- Publishing paid articles with links on media websites.
- Monitoring the links to competitor websites and identifying opportunities for registration where possible
- Publishing articles with links on social media and blogs (guest blogging and social bookmarking)
- Building links from high-authority websites and authoritative local directories
- Sharing new articles from the site on multiple social media platforms
- Posting opinions on forums
- Creating a business profile for the company in online business directories
What other SEO services do we offer?
Frequently asked questions
What is SEO?
SEO stands for Search Engine Optimization. When we talk about Search Engines, we mean platforms like Google, Bing, and Yandex. So, in practice, the term means optimizing for search engines..
Why should I trust a SEO agency instead of a freelancer or in-house SEO expert?
What every good SEO company offers to its clients is:
- Several SEO specialists have a look at the website, which means more perspectives, more ideas for improvement, and a greater chance to identify any potential technical issues on time.
- A large set of proprietary websites for link building and article publication.
- A large set of SEO tools - agencies have subscriptions to all the most important SEO tools that help analyze and track the website's development even more effectively.
- Collaboration between SEO optimizers and website developers - communication between these two essential links flows smoothly within the company.
How is SEO done?
Website optimization begins with identifying keywords. After that, we develop a strategy on how to rank at the top. In addition to keyword saturation in the content, website optimization includes many other activities such as link building, creating meta data, monitoring and analyzing results, creating events on pages, and tracking them in Google Analytics. According to the data, which metrics adapt and the measures used to rank the site well in search engines.
How can my website appear on the first page of Google?
This can be achieved through careful selection of keywords to be used in the content, placing links to internal pages, and having external links leading to it. Of course, the activities are not limited to just that. The entire SEO strategy for the site is developed for each specific case by a SEO expert. Naturally, everything starts with a thorough diagnosis of the site or the so-called SEO audit.