- Teo, Head of SEO
SEO for online store
People are searching for your products. Let's rank your online store at the top of search engines results positions to show them to your audience.
Increase sales from organic traffic
The SEO optimization of online stores is a quite challenging but very interesting task. In many instances, it revolves around extensive websites with repetitive content duplicated multiple times.
There is more risk for errors, and the functionalities that can be integrated are so numerous that one page won't be enough for us to describe them all.
We have ranked quite a few online stores in competitive niches on Google, and I will be happy to tell you about them when we meet.
Semantics and source code
The most important thing for online store optimization is its semantic structure and well-organized source code. After a thorough analysis of searches and user behavior, a flawless organization of the site structure should be made based on categories, subcategories, products, and more.
It is crucial to carefully determine whether the optimization focus will be on products, categories, or the homepage. Subsequently, enriching these target pages with content and incorporating all necessary elements is essential.
Underestimating the loading speed of each page, as well as neglecting the proper usage and arrangement of all crucial HTML tags and attributes, should be avoided.
Content and product pages
Ensuring quality and unique content on every targeted page is a key aspect of online store SEO.
It's important not to overlook microdata (schema.org) for each product, rating, contacts, or other elements that will distinguish your online store's results on Google.
External search engine optimization
Developing a large amount of high-quality and relevant links an online store witho many target pages is not an easy task. It takes time, resources and patience, but you will be surprised with the subsequent results.
We bring extensive experience in SEO for online stores, coupled with numerous partnerships across various media and advertising agencies, all ready to support you. Just send us your inquiry.
Ecommerce development
Another passion of ours is online store development. That helps us knowing their way of work in details and fix errors easily.
We’ve cracked a lot of cases in online store development and SEO and we are sure that there’s much we can teach you. Just contact us.
Our developers are available for any kind of technical issues that need fixing.
- Nick, CEO & Founder
THE MOST COMMON QUESTIONS FROM OUR CLIENTS
What is SEO for online stores?
SEO for online stores is the process of optimizing an e-commerce website to improve its visibility in search engines such as Google and Bing. The goal is to rank products higher and reach more potential customers organically.
The optimization involves technical improvements, product page optimization, meta tags, category structure, internal links, and content. This helps increase organic traffic and improve conversion rates.
Why is SEO important for online stores?
SEO for online stores is essential because it provides sustainable traffic and real sales without relying on paid advertising.
A well-optimized store ranks higher, builds user trust, and reduces marketing costs. At Studio Kipo, we apply an SEO approach aligned with UX, content quality, and technical performance.
How much does SEO optimization for online stores cost?
The cost of SEO optimization generally ranges between €400 and €1,500 per month. It depends on project goals, scale, and the required level of ongoing maintenance.
SEO is a long-term investment that provides higher ROI than paid advertising when implemented strategically and consistently.
What are the most important factors for SEO optimization of an online store?
The key factors include site speed, category structure, unique content, and proper use of keywords.
Additional factors are internal linking, meta tags, mobile optimization, and user experience. Each of these elements directly influences search engine ranking and customer retention.
What is duplicate content and how can I avoid it in an online store?
Duplicate content occurs when multiple pages have identical text or product descriptions. This confuses search engines and reduces visibility.
Use unique descriptions for each product and correctly implement canonical tags. At Studio Kipo, we identify duplicate issues and apply solutions for optimal SEO performance.
How can I measure the success of my online store’s SEO strategy?
Success is measured through organic traffic, keyword rankings, CTR, and actual sales. Use tools like Google Analytics and Search Console to track performance.
Monitor conversion rates, keyword positions, and user behavior to evaluate the effectiveness of each SEO activity and adjust your strategy accordingly.
When is the best time to start optimizing an online store?
The best time to start SEO is during the development phase of your store to ensure proper structure and clean URLs.
For existing stores, optimization can start at any time but should begin with a full SEO audit to identify existing issues and missed opportunities.
How is SEO done for online stores?
SEO for online stores begins with a site audit and keyword analysis, followed by technical optimization, content refinement, and link building.
The process ends with tracking, reporting, and continuous improvements based on user behavior and search algorithm updates.
Which types of online stores benefit most from SEO?
SEO is suitable for all types of online stores – from small boutique websites to large e-commerce platforms.
It’s especially effective for long-term projects that focus on consistent visibility rather than short-term campaigns. At Studio Kipo, we adapt each strategy based on niche, competition, and business scale.
What is the price of SEO for an online store?
The price of SEO for an online store depends on the website’s scale, the number of products, competition level, and chosen keywords. On average, monthly optimization starts from around €400-600 for small stores and can reach €1,000-2,000 for larger e-commerce platforms.
At Studio Kipo, pricing is calculated individually based on needs, market competitiveness, and long-term ranking goals.
How long does it take to see results from SEO for an online store?
Results from SEO optimization usually appear within 2 to 6 months, depending on niche competitiveness and the site’s history.
The first improvements can be seen in indexing and keyword rankings, while stable results require consistent work on content, backlinks, and technical performance.
What is the difference between SEO and paid advertising (PPC)?
SEO brings organic traffic that grows gradually but delivers long-term results. PPC advertising (Pay-Per-Click) produces immediate results but stops the moment the budget runs out.
The best approach often combines both strategies – SEO for sustained ranking and PPC for short-term campaigns.
How can I optimize my product pages for better rankings?
Product pages should have unique descriptions, high-quality images, and clear meta tags. Use relevant keywords in titles, URLs, and product metadata.
Add structured data (schema markup), customer reviews, and internal links. These help search engines better understand your products and display enhanced results (rich snippets).
How does website speed affect SEO optimization?
Website speed is a direct ranking factor. Slow websites have higher bounce rates and lower visibility in search results.
Optimize images, enable caching, and use a CDN. At Studio Kipo, we analyze site performance and apply optimization techniques to achieve loading times under 2 seconds.
What activities does store optimization include?
Optimization includes technical analysis, SEO content creation, link building, UX improvements, and ongoing monitoring.
At Studio Kipo, we use a comprehensive approach – from technical stability to semantic optimization and strategic content planning for organic growth.
Will I keep my results if I stop doing SEO?
The effect of SEO is long-term but not permanent. If you stop optimizing, rankings will gradually decline as competitors continue improving their sites.
Consistent maintenance is key to keeping visibility and sustaining strong positions in search results.
What problems does SEO solve for online stores?
SEO solves issues such as low organic traffic, weak visibility, technical errors, and low conversion rates.
Through a well-structured strategy, your store becomes faster, more accessible, and easier for search engines to crawl. This leads to sustainable sales growth and higher customer trust.
How can I choose the right SEO company for my online store?
Select an agency with proven results, transparent communication, and hands-on experience with e-commerce platforms.
Look for case studies, expertise in technical SEO, and content optimization. At Studio Kipo, we focus on long-term partnerships and sustainable growth for each client’s online business.