18 years Studio Kipo

UX/UI Design Agency in Bulgaria

We create digital experiences that grow your business! We use a proven UX/UI process to design websites and applications that look great, are easy to use, convert well, and are ready to scale.

Address AG Capital Astrazeneca colliers Ferratum Fashion Inside Forton Integral Neterra Unique Estates Simid

What Do You Need?

  • We’ve gathered experience and expertise in UX/UI design, offering end-to-end solutions – from research and strategy, through design systems and prototypes, to precise implementation. We work on large-scale custom projects as well as optimizing existing products, always with a focus on the user, business goals, and sustainable solutions.

  • Nikolay Marinov - Founder
    Contact us to discuss your project in detail and choose the best solution together.
    - Nikolay Marinov, Founder & CEO
  • icon

    Full UX/UI Process

    Ideal for businesses launching a new product or planning a major redesign focused on long-term growth and real user value.

    Send an inquiry

    UX design clock 1–3 months

    Workshops Competitor analysis User interviews User journeys Design system Wireframes High-fi designs Interactive prototypes
    Read more
  • UX icon

    UX/UI Audit, Analysis, and User Testing

    For products that already exist but are struggling with conversions, retention, or user satisfaction.

    Send an inquiry

    UI design clock 2–4 weeks

    Heuristic evaluation Usability testing User journey analysis Google Analytics Accessibility (WCAG) User testing Detailed audit report
    Read more
  • UI icon

    Design Systems & Scalability

    For growing or scaling digital products that need consistency, speed, and efficiency in long-term design and development.

    Send an inquiry

    design clock 1+ months

    Design system creation Use of design tokens Documentation & guidelines UI components library Version control Atomic design principles
    Read more

What Our Clients Say

Our UX/UI Process

The process ensures a planned, flexible, and effective path to achieving your business goals.

  • 1. UX Strategy and Discovery

    We begin with stakeholder workshops, user interviews, and surveys to deeply understand business goals, user needs, and market context.

    We analyze competitors and create user journeys and experience maps.

    We dive into each client’s unique context to build a UX strategy with specific findings and recommendations — a strong foundation for a design that is impactful, functional, efficient, and sustainable.

  • UX Strategy and Discovery
  • UX/UI Audit, Analysis, and User Testing
  • 2. UX/UI Audit, Analysis, and User Testing (for Existing Products)

    This phase is dedicated to thoroughly examining your digital product (website or app).

    We identify UX obstacles, usability issues, and opportunities for improvement. Through heuristic evaluation, usability testing, analytics, and WCAG accessibility checks, we pinpoint critical pain points.

    We analyze user flows to uncover difficulties and improvement opportunities.

    The result is a detailed UX report with prioritized recommendations and visual examples — a clear, actionable roadmap for optimization and improved outcomes.

  • 3. Design Systems & Scalability

    We build a strong foundation for growth and sustainable product development through a design system structured using the Atomic Design model and built with Figma design tokens.

    We define a clear visual language, create reusable UI components, and include documentation with usage guidelines.

    Design tokens provide full visual and functional consistency, easy theme management, and smooth developer synchronization. The result is a system that accelerates processes, reduces errors, and ensures control and efficiency at scale.

  • Design Systems & Scalability
  • UX/UI Implementation
  • 4. UX/UI Implementation

    We turn the concept into a validated, final digital product through high-fidelity designs, interactive prototypes, and well-structured specs.

    We create a design ready for integration, based on design tokens, and collaborate closely with development teams.

    We conduct final testing to ensure that the interface not only looks great but also performs flawlessly for all users (WCAG-compliant). The final result is a precise, documented, dev-ready UI system - with no compromise on user experience.

UX/UI audit, analysis, and user testing

A standalone service intended for products that already exist but are struggling with conversions, user satisfaction, or compliance with accessibility and usability standards (WCAG).

  • Through a combination of heuristic evaluation, data analysis (Google Analytics, heatmaps), usability testing, and WCAG accessibility checks, we identify the key points of confusion, drop-off, or frustration.

    We conduct moderated and remote user tests to understand not only what doesn't work — but why.

  • You will receive a detailed report with:

    • visual examples
    • prioritized recommendations
    • clear improvement guidelines

    Ideal for products that need a real boost in performance, accessibility, and user satisfaction.

Partial evaluation based on best practices and our expertise

Design Systems for Growth and Scalability

A standalone service intended for products that already have an established visual language but suffer from inconsistency, maintenance difficulties, and slowed development. We help you build a comprehensive design system — a stable foundation for sustainable growth.

  • Instead of imposing a pre-made framework, we first collaborate with your designers and developers to define a design system that works for your team. We structure your visual elements in Figma using design tokens, a reusable UI component library, and clear guidelines and workflows for both design and development. We apply Atomic Design architecture and sync the design system with your front-end to improve cross-team collaboration.

  • With this system you’ll achieve:

    • Faster implementation of new features
    • Consistent visual and UX language
    • Easier onboarding of new designers and developers
    • Flexibility for rebranding or adding themes

    A design system isn’t a luxury — it’s a strategic tool for efficiency, control, and high-quality growth.

THE MOST COMMON QUESTIONS FROM OUR CLIENTS

What is UI Design and why is it important? arrow

UI Design (User Interface Design) focuses on the visual aspect of a digital product – colors, typography, icons, buttons, and the arrangement of interface elements. Its goal is to ensure that users interact easily and pleasantly with your website or application.


A well-crafted UI enhances visual consistency, accessibility, and brand identity. At Studio Kipo, we apply principles of contrast, visual hierarchy, and responsive design to create professional and intuitive interfaces that engage users and encourage interaction.

What is the difference between UX and UI Design? arrow

UX Design deals with functionality, structure, and logic, while UI Design focuses on visual appearance and aesthetics.


In practice, both disciplines are closely connected – UX defines the flow and logic of interaction, and UI turns it into a clear, appealing visual experience. Together, they create digital products that are both beautiful and easy to use.

How does UX/UI Design impact sales and customer experience? arrow

UX/UI Design directly influences conversions and customer satisfaction. When users can find what they need easily and feel confident using your site or app, the likelihood of completing a purchase rises significantly.


An intuitive interface, smooth interactions, and visual clarity build trust. Effective UX design reduces drop-offs and increases time spent on the platform – both critical factors for improving business outcomes.

How much does UX/UI Design cost in Bulgaria? arrow

The cost of UX/UI Design depends on the scope, complexity, and type of project – website, web platform, or mobile app. Typical prices start from a few thousand euro and increase based on the number of screens, level of interactivity, and prototype depth.


At Studio Kipo, each project is evaluated individually, taking into account business goals, functionality, and technical architecture to ensure the best balance between quality and value.

What is the UX/UI Design process? arrow

The UX/UI Design process typically follows these steps:

  1. User and business goal research;
  2. Information architecture and wireframe creation;
  3. Visual interface design;
  4. Prototyping and user testing;
  5. Iteration and optimization.

At Studio Kipo, we use a flexible methodology that ensures continuous feedback and full transparency throughout the project.

How is an exceptional digital experience achieved through UX/UI Design? arrow

An outstanding digital experience is achieved through the right balance of functionality, clarity, and emotional engagement.


The foundation lies in a well-structured UX combined with elegant UI visuals. Applying principles like minimalism, consistency, and visual focus guides users naturally through the content while reinforcing brand trust.

What is Strategic UX Design? arrow

Strategic UX Design is an approach where the user experience is planned in alignment with business goals. Instead of improving only the interface, it an alyzes the entire user journey and its impact on sales, loyalty, and brand communication.


This approach enables long-term growth and measurable results by integrating strategy, data, and design into a cohesive process.

What is UX Design and why is it important? arrow

UX Design (User Experience Design) is the process of planning and shaping the user experience – how people perceive, understand, and interact with a digital product. It involves research, behavioral analysis, prototyping, and usability testing.


The goal is to make every user action logical, efficient, and satisfying. UX design improves performance, reduces bounce rates, and builds a positive emotional connection between the brand and its users.

Why is UX/UI Design important for my website or app? arrow

UX/UI Design is essential for the success of any website or mobile app because it determines how users interact with it. A well-structured UX and a clean UI increase user retention, improve navigation, and build trust.


For businesses, this means higher conversion rates, more sales, and a stronger brand image. Good design is not just about looks– it’s a strategic tool that delivers measurable results.

What services does UX/UI Design include? arrow

UX/UI Design covers a complete process from research to visual design, including:

  • User and goal analysis;
  • Creation of user flows and scenarios;
  • Wireframing and prototyping;
  • Visual design, icons, and interactive components;
  • Usability testing and optimization.

Studio Kipo provides a full-cycle service, aligning each stage with your business objectives to ensure design decisions deliver real impact.

How long does it take to create UX/UI Design? arrow

The duration of UX/UI design depends on the project’s scale and the number of pages or screens. Typically, the process takes from a few weeks to several months, depending on the project’s complexity.


The stages include research, building the structure (UX), creating visual components (UI), testing, and finalization. For more complex applications, the timeframe may be extended to ensure full compatibility between aesthetics and functionality.

Do you create UX/UI for mobile apps or only for websites? arrow

Yes, Studio Kipo designs UX/UI for both websites and mobile applications.


When designing for mobile, we consider the specific requirements of iOS and Android systems, screen sizes, gestures, and user behavior. The goal is to deliver interfaces that are intuitive, responsive, and optimized for mobile experiences.

How do you create an interactive and intuitive UI Design? arrow

An interactive UI uses animations, transitions, and micro-interactions to make the interface feel alive and easy to understand.


Intuitiveness is achieved through consistent button styles, clear typography, and immediate visual feedback for every action.


At Studio Kipo, we apply these principles to craft interfaces that both look and feel natural to users.

What is Information Architecture (IA)? arrow

Information Architecture (IA) defines the structure and organization of content within a website or application. It outlines the navigation, hierarchy, and relationships between pages and elements.


A well-planned IA helps users find the information they need quickly and enhances the overall user experience. In UX, it’s a foundational step upon which all other design layers are built.