UX/UI Design Agency in Bulgaria
We create digital experiences that grow your business! We use a proven UX/UI process to design websites and applications that look great, are easy to use, convert well, and are ready to scale.
UX/UI Design Projects made in Bulgaria
What Do You Need?
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We’ve gathered experience and expertise in UX/UI design, offering end-to-end solutions – from research and strategy, through design systems and prototypes, to precise implementation. We work on large-scale custom projects as well as optimizing existing products, always with a focus on the user, business goals, and sustainable solutions.
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Contact us to discuss your project in detail and choose the best solution together.
- Nikolay Marinov, Founder & CEO
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Full UX/UI Process
Ideal for businesses launching a new product or planning a major redesign focused on long-term growth and real user value.
Send an inquiry
1–3 months
Workshops Competitor analysis User interviews User journeys Design system Wireframes High-fi designs Interactive prototypesRead more -
UX/UI Audit, Analysis, and User Testing
For products that already exist but are struggling with conversions, retention, or user satisfaction.
Send an inquiry
2–4 weeks
Heuristic evaluation Usability testing User journey analysis Google Analytics Accessibility (WCAG) User testing Detailed audit reportRead more -
Design Systems & Scalability
For growing or scaling digital products that need consistency, speed, and efficiency in long-term design and development.
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1+ months
Design system creation Use of design tokens Documentation & guidelines UI components library Version control Atomic design principlesRead more
Our UX/UI Process
The process ensures a planned, flexible, and effective path to achieving your business goals.
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1. UX Strategy and Discovery
We begin with stakeholder workshops, user interviews, and surveys to deeply understand business goals, user needs, and market context.
We analyze competitors and create user journeys and experience maps.
We dive into each client’s unique context to build a UX strategy with specific findings and recommendations — a strong foundation for a design that is impactful, functional, efficient, and sustainable.
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2. UX/UI Audit, Analysis, and User Testing (for Existing Products)
This phase is dedicated to thoroughly examining your digital product (website or app).
We identify UX obstacles, usability issues, and opportunities for improvement. Through heuristic evaluation, usability testing, analytics, and WCAG accessibility checks, we pinpoint critical pain points.
We analyze user flows to uncover difficulties and improvement opportunities.
The result is a detailed UX report with prioritized recommendations and visual examples — a clear, actionable roadmap for optimization and improved outcomes.
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3. Design Systems & Scalability
We build a strong foundation for growth and sustainable product development through a design system structured using the Atomic Design model and built with Figma design tokens.
We define a clear visual language, create reusable UI components, and include documentation with usage guidelines.
Design tokens provide full visual and functional consistency, easy theme management, and smooth developer synchronization. The result is a system that accelerates processes, reduces errors, and ensures control and efficiency at scale.
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4. UX/UI Implementation
We turn the concept into a validated, final digital product through high-fidelity designs, interactive prototypes, and well-structured specs.
We create a design ready for integration, based on design tokens, and collaborate closely with development teams.
We conduct final testing to ensure that the interface not only looks great but also performs flawlessly for all users (WCAG-compliant). The final result is a precise, documented, dev-ready UI system - with no compromise on user experience.
UX/UI audit, analysis, and user testing
A standalone service intended for products that already exist but are struggling with conversions, user satisfaction, or compliance with accessibility and usability standards (WCAG).
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Through a combination of heuristic evaluation, data analysis (Google Analytics, heatmaps), usability testing, and WCAG accessibility checks, we identify the key points of confusion, drop-off, or frustration.
We conduct moderated and remote user tests to understand not only what doesn't work — but why.
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You will receive a detailed report with:
- visual examples
- prioritized recommendations
- clear improvement guidelines
Ideal for products that need a real boost in performance, accessibility, and user satisfaction.
Partial evaluation based on best practices and our expertise
Design Systems for Growth and Scalability
A standalone service intended for products that already have an established visual language but suffer from inconsistency, maintenance difficulties, and slowed development. We help you build a comprehensive design system — a stable foundation for sustainable growth.
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Instead of imposing a pre-made framework, we first collaborate with your designers and developers to define a design system that works for your team. We structure your visual elements in Figma using design tokens, a reusable UI component library, and clear guidelines and workflows for both design and development. We apply Atomic Design architecture and sync the design system with your front-end to improve cross-team collaboration.
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With this system you’ll achieve:
- Faster implementation of new features
- Consistent visual and UX language
- Easier onboarding of new designers and developers
- Flexibility for rebranding or adding themes
A design system isn’t a luxury — it’s a strategic tool for efficiency, control, and high-quality growth.
Related Services
THE MOST COMMON QUESTIONS FROM OUR CLIENTS
What is UX/UI?
UX/UI are modern terms, abbreviations for User Experience and User Interface.
UI stands for User Interface, which is the graphical layout of an application or website that users interact with. It includes buttons, menus, forms, icons, images, and other visual elements.
On the other hand, UX refers to the overall experience that the user has while using a product, including factors such as usability, accessibility, ease of use, and satisfaction. It encompasses everything from the user's initial impression of the product to subsequent interactions with it.
A website design, based on modern UI/UX requirements, aims to create an interface that not only looks good but also functions efficiently and provides an excellent user experience. The goal is to create a product that is easy to use, meets the needs of the user, and is enjoyable to interact with.
What is a design system?
A design system is a collection of standardized components, rules, and best practices that serve as the foundation for building digital products with visual and functional consistency.
It includes elements such as buttons, colors, typography, icons, spacing, as well as code components that follow these visual guidelines. All of them are documented and organized so they can be reused by different teams: designers, developers, and product managers.
The main goal of a design system is to speed up development, reduce errors, and ensure a consistent user experience, regardless of the product’s size or the number of people working on it.
Design systems are especially valuable for long-term or scalable projects where frequent updates, maintenance, or new feature additions are required without compromising the quality of the interface.
What is scalability?
Scalability is the ability of a product, system, or business process to adapt and grow without losing efficiency or stability.
In the context of websites and digital products, scalability means that the design, architecture, and functionalities can be expanded - for example, by adding new pages, sections, users, or integrations - without requiring a complete overhaul.
This includes both the technical infrastructure and the design of the interface and user experience. A well-scalable UI/UX design anticipates growth from the early stages, making it easy to add new features, languages, or products without creating chaos.
Scalability is especially important for businesses planning to grow, rebrand, expand internationally, or update their content frequently. It ensures that the initial investment of effort is preserved and built upon, rather than discarded and replaced with every change.
What is WCAG?
WCAG (Web Content Accessibility Guidelines) are international standards for creating accessible web content, designed to make the internet more inclusive for people with disabilities, including those with visual, auditory, motor, or cognitive impairments.
The guidelines were developed by the W3C (World Wide Web Consortium) and apply to all elements of websites and applications: text, images, buttons, navigation, multimedia, and interactive components.
WCAG is based on four core principles: content must be perceivable, operable, understandable, and robust. This means, for example, ensuring sufficient contrast between text and background, enabling keyboard navigation, providing alternative text for images, and maintaining a clear and logical content structure.
Complying with WCAG not only supports people with disabilities but also improves the overall usability of a website and serves as an important legal requirement, especially for public institutions and large organizations.